Customer:
African Cellular
Background:
Over 1-million unique visitors to the website each month, it is rated one of the world's top mobile portals. It was launched in 1999 on an existing IVR line.
Problem identified by the customer:
To supply content on an ongoing basis,
To tap into the African Cellular entertainment market, and
To establish a working relationship with African cellular
iTouch products used:
Ringtones, Picture Messages, Operator Logos (download and draw your own) and Group Graphics.
Benefits to the customer:
Content is being increased and improved all the time, and avenues explored for new content categories on the line.
Problem solved :
The African Cellular Mobile Magic line is one of the top 3 performers of all content partners who use this service.
Relationship established with iTouch:
Due to the frequent updating and the good quality content on the line this has led to African Cellular being one of the most popular websites globally.
