Customer:
Hall's Nectar, one of South Africa's leading brands in softdrink bases.
Problem identified by the customer:
The company wanted an innovative way to create brand awareness and promote sales and customer loyalty. A competition, aired on radio and published on the product's packing, solicited entries and asked a simple question. The prize was a 4x4 vehicle which symbolised the healthy, outdoor ethos of the brand.
iTouch products used:
Voice Information Service - competition line
Benefits to the customer:
The competition ran for two months and the sales volumes increased by 35,6% due to the competition.
