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Customer: www.iafrica.com
Background:
A public company partly owned by Primedia Group, the South African operation of this portal has 60 staff members. It is aimed primarily at the high-earning male consumer between 25 - 34 in the metropolitan areas. It was the first online business-to-consumer Internet portal delivering to over 300 000 Internet users. Mobile Magic generates an average of 160 000 page impressions a month.
Problem identified by the customer:
To enable iafrica.com to deliver a value-added service to their customers, and to attract more customers to their site.
iTouch products used:
Ringtones, Operator Logos, Picture Messages and Group Graphics.
Benefits to the customer:
New content is continuously being sourced and added to the line to improve the quality and the content is being sourced quickly
Problem solved : The iAfrica.com Mobile Magic line is one of the top five revenue earners on the iAfrica site.
Relationship established with iTouch:
Excellent working relationship.
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