These products and services, which could be as light-hearted as horoscopes and sports scores or as crucial as the arrival time of a freight consignment, are developed by a highly skilled team in Cape Town. In South Africa these products are available under the iTouch banner or are white-labelled under the branding of our prestigious and expanding client base.

iTouch has been recently acquired by Buongiorno, multinational leader in the mobile entertainment market worldwide. With the acquisition of iTouch, BUONGIORNO has become the world's No. 1 company in mobile entertainment, with 38 offices, business in 53 countries, direct connections to more than 100 telephone carriers throughout the world, and access to over 2 billion mobile users. It also ranks among the first three companies in 8 of the largest markets.

Buongiorno's iTouch evolved from a company which provided telematic services to Telkom in the early 1990's. With the advent of cellular and Internet services it became a Vodacom value-added service provider, and was responsible for the launch of Yebo! Internet for Vodacom. This was the world's first Internet access service to be made available via GSM cellular network.

Since then iTouch SA has notched up a list of impressive technological achievements. In 1997 it was the first SA company to launch an Interactive Voice Response (IVR) service via mobile network. Two years later it launched Alerts - a suite of Short Message Service (SMS) information services, including news, weather, sports and share prices amongst others.

Another major first was iTouch's launch of South Africa's first WAP mobile portal in 2000, followed in early 2001 with one of the world's first mobile 'pull' SMS information service which enables cellphone users to send an SMS requesting specific information, which is promptly sent by return-SMS.

Buongiorno's iTouch SA played a leading role in SA's first reality show, Big Brother, which generated over 4,5 million calls.

We run the biggest real-time SMS information service, called Infotext, in SA which provides anything from Lotto results to the latest share prices.

Buongiorno's iTouch SA, at the southernmost gateway to Africa, has established an international reputation for excellence in converting leading-edge wireless technology into marketable products and services that will lead the next thrust in information and telecommunications.

For more information, please visit the iTouch PLC site.