Studies have shown that COVID-19 can live for up to 5 days on paper and plastic, travel 1 metre with a breath, 2 metres with a cough and up to 8 metres with a sneeze. Considering these statistics, the notion of contactless or paperless delivery is more prominent than ever. Maintaining one’s distances means that the postman has less to deliver with e-delivery taking first place.

With technology make itself known as the key medium of communication; everyone is glued to their screen. Let us discover how Electronic Messaging Services (EMS) give you the power to create your own personalised, feature-rich customer interaction, statements, and invoices with iTouch EMS.

Image Credits (Unsplash)

What is EMS?

Enterprise messaging is an ideal medium for companies with large consumer databases and the desire to maintain an interactive relationship, for customer retention and business growth. It is the medium that best recognises the mobility of consumers and the pre-eminence of mobile phones, tablets, and computers in today’s world.

With about 20 - 22 million people in South Africa using a smartphone, which accounts for about one-third of the country’s population. The first and best medium of reach is through mobile phones. As the overall number of mobile connections is much higher though with more than 90 million, with feature phones still popular and widely used in the country and on the continent overall. The number of smartphone users is forecast to grow by more than five million through till 2023. This means that the reach of EMS will continue to expand and grow.

How can EMS benefit you and your business?

There are 4 main benefits that EMS will afford you. It will help you:

  • Integrate with your customer database and internal
  • Personalise what your customers will see depending on their
  • Automate targeted communication triggered by time, event, or customer
  • Analyse to help you make informed business decisions based on behavioural metrics.

Making a connection and understanding your consumer will help you establish your loyalty and longevity. Also, with personalised offers and communication resulting in 78% engagement and 90% SMS open-rate; 3 minutes after receiving it – EMS is the solution for you.

The EMS Features

Now that you know how EMS can add value and increase engagement, let’s look at what you can send through this platform.

Invoices – which will help you directly reach your consumer.

Surveys – to aid with data collection for future and current business decisions. 

Receipts – to keep track of sales.

Instant File Uploads – To provide the efficiency of service that consumers love.

Voucher Redemption -  A Loyalty programme to award consumer support

Payments – To provide a seamless payment journey

Promotions – To personalise and create offers relevant to each unique customer

Statements -  To personalised content and strengthen the connection with one's consumer.

With such a wide reach and versatility, you will be saving trees and be able to adapt to every kind of consumer.

iTouch Is Here For You

In light of the pandemic, the future will be ever more dependent on the digital approach to business. With so many options out there it can be a daunting task to decide which technologies best suits your business. Since this has been and remains our focus, let us guide you to the latest in technologies and tailor-make that which best suits your business. We have a wide range of communication solutions and it’s not always a situation where “one size fits all”.

Several of our clients require urgent communications sent out to their customer base as a result of COVID-19 and the impact associated thereto. As such we are committed to prioritising this requirement and have our teams available beyond the usual call of duty. If you feel your request demands this of us, please email priority@itouch.co.za

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